Hildegard Rosenthal

Hildegard Rosenthal
Hildegard Rosenthal (self portrait, c. 1938)
Born	Hildegard Baum (1913-03-25)March 25, 1913 Zürich, Switzerland
Died	September 16, 1990(1990-09-16) (aged 77) São Paulo, Brazil
Education	Paul Wolff
Occupation	photojournalist
Spouse	Walter Rosenthal

Hildegard Baum Rosenthal (March 25, 1913 – September 16, 1990) was a Swiss-born Brazilian photographer, the first woman photojournalist in Brazil. She was part of the generation of European photographers who emigrated during World War II and, acting in the local press, contributed to the photographic aesthetic renovation of Brazilian newspapers.

Life and career

Rosenthal was born in Zurich, Switzerland. Until her adolescence, she lived in Frankfurt (Germany), where she studied pedagogy from 1929 until 1933. She lived in Paris between 1934 and 1935. Upon her return to Frankfurt, she studied photography for about 18 months in a program led by Paul Wolff. Wolff emphasized small, portable cameras that used 35 mm film. These were a recent innovation at the time, and could be used unobtrusively for street photography. She also studied photographic laboratory techniques at the Gaedel Institute.

In this same period, she had entered a relationship with Walter Rosenthal. Rosenthal was Jewish, and Jews were increasingly persecuted in Germany in the 1930s under the National Socialist (Nazi) regime that took power in 1933. Walter Rosenthal emigrated to Brazil in 1936. Hildegard joined him in São Paulo in 1937. That same year she began working as a laboratory supervisor at the Kosmos photographic materials and services company. A few months later, the agency Press Information hired her as a photojournalist and she did news reports for national and international newspapers. During this period, she took photographs of the city of São Paulo and the state countryside of Rio de Janeiro and other cities in southern Brazil, as well as portraying several personalities from the São Paulo cultural scene, such as the painter Lasar Segall, the writers Guilherme de Almeida and Jorge Amado, the humorist Aparicio Torelly (Barão de Itararé) and the cartoonist Belmonte. Her images sought to capture the artist at his moment of creation, in obvious connection with his spirit of reporter. She interrupted her professional activity in 1948, after the birth of her first daughter. And in 1959, after her husband died, she took over the management of her family's company.

Artistic trajectory

Her photographs remained little known until 1974, when art historian Walter Zanini held a retrospective of her work at the Museum of Contemporary Art of the University of São Paulo. The following year the Museum of Image and Sound of São Paulo (MIS) was opened with the exhibition Memória Paulistana, by Rosenthal. In 1996 the Instituto Moreira Salles acquired more than 3,000 of her negatives, in which urban scenes of São Paulo from the 1930s and 1940s stood out, during which time the city underwent a vertiginous growth, both material and cultural. Other negatives were donated by her during her life to the Lasar Segall Museum.

"Photography without people does not interest me," she said at the Museum of Image and Sound of São Paulo in 1981.

Exhibitions

• Hildegard Rosenthal: fotografias no Museu de Arte Contemporânea da Universidade de São Paulo, MAC/USP (1974: São Paulo)
• Bienal Internacional de São Paulo XIV e XV (1977 e 1979: São Paulo)
• Trienal de Fotografia no Museu de Arte Moderna de São Paulo, MAM/SP (1980: São Paulo)
• Um olhar feminino dos anos 40 na galeria Fotóptica (1993: São Paulo)
• O Olhar e o Ficar. A Procura do Paraíso na Pinacoteca do Estado de São Paulo (1994: São Paulo)
• Brasil 1920-1950: da Antropofagia a Brasília, Institut Valencia d’Art Modern, (2000: Valencia, Espanha)
• Profissão Fotógrafo, de Hildegard Rosenthal e Horacio Coppola, no Museu Lasar Segall (2010: São Paulo)
• A São Paulo de Hildegard Rosenthal na galeria DOC Foto (2013: São Paulo). Exhibition honoring the centennial of Rosenthal's birth.
• De l’autre côté. Photographies de Jeanne Mandello, Hildegard Rosenthal, et Grete Stern. Maison de l’Amérique latine (2018: Paris).
• The New Woman Behind the Camera. National Gallery of Art (October 31, 2021 — January 30, 2022). This exhibition was organized by the National Gallery of Art in association with the Metropolitan Museum of Art. The exhibition is curated by Andrea Nelson, associate curator in the department of photographs at the National Gallery of Art.

Further reading

• "Boom town: São Paulo in the 1940s – in pictures". The Guardian. November 18, 2017. About a dozen of Rosenthal's photographs of São Paulo in the 1940s.
• Dines, Yara Schreiber (2018). "The self-portrait and alter ego of Hildegard Rosenthal, in São Paulo/Brazil, a dual approach in the dialogue with modern photography". Labrys, Études Féministes/ Estudos Feministas. Discusses the development of Rosenthal's photography after her immigration.
• Foster, David William (2005). "Downtown in São Paulo with Hildegard Rosenthal's Camera". Luso-Brazilian Review. 42: 118–135. doi:10.1353/lbr.2005.0027. S2CID 144287113.
• Marocco, Beatriz (2007). "Photojournalism in Nineteenth Century Brazil: A Methodological Approach". Javnost - the Public Journal of the European Institute for Communication and Culture. 14 (3): 79–91. doi:10.1080/13183222.2007.11008948. S2CID 143463150. Kossoy introduces the photographer, Hildegard Rosenthal, a Swiss immigrant, who worked until 1948 in a small and obscure news agency, Press Information. According to Kossoy, over a ten-year period, Rosenthal inaugurated a particular style of photojournalism in Brazil by systematically covering "urban views, entering the main metropolitan streets and squares, documenting their dynamics, buildings, transportation and the face of people. But her work is not confined to that. It also portrays the personalities in the world of culture and the arts. Thus, as a whole it constitutes a sensitive and encompassing picture of the scenarios and characters of the city of Săo Paulo."
• Rosenthal, Hildegard (1998). Cenas Urbanas [Urban Scenes] (in Portuguese). Antonio Fernando DeFranceschi, Boris Kossoy (biographical essays). São Paulo, SP, Brazil: Instituto Moreira Salles. OCLC 47727011. Forty-six reproductions of Rosenthal's photographs.
• Rosenthal, Hildegard (2010). Metrópole (in Portuguese). Maria Luiza Ferreira de Oliveira, Beatriz Bracher. São Paulo, SP, Brazil: Instituto Moreira Salles. ISBN 9788586707506. OCLC 846235239.